​​​​Audra Wormald

About

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I am an Assistant Professor of Strategy and Entrepreneurship at the University of North Carolina's Kenan-Flagler Business School. I completed my Ph.D. in Strategic Management & Entrepreneurship at the R.H. Smith School of Business, University of Maryland.

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I care about the interface between business and social impact. My research is focused on understanding industry emergence and entrepreneurship as engines for social and economic change, particularly in developing countries. I use multiple methods in order to study rich, often hand-collected, quantitative and qualitative data.